Your window and merchandise displays are perhaps the most important element of your store. After all, that’s what brings people in and makes them interested in what you have to offer. While design elements are the most important part of creating your displays, retailers also need to focus on the bigger picture.
Choose Eco-Friendly Designs
By choosing eco-friendly design elements in your store, you’re appealing to today’s environmentally conscious consumer, and will likely end up saving yourself some money while you’re at it. These days, it’s becoming more important for retailers to consider their environmental impact at every stage, from building a store location to creating store displays.
When building stores, retailers, that achieve a certain percentage of construction materials diverted from the landfill (typically achieving 75 percent or higher), may receive tax credits or other incentives from local governments and other organizations. Not only can you enjoy the immediate benefits, but choosing better materials will likely benefit you in the long run as well. Find out more about these incentives from the U.S. Green Building Council’s, USGBC, website.
Using Statistics to Your Advantage
When it comes to choosing a waste management company, look for an organization that provides waste diversion metrics to clients as part of their service. When a retailer asked for details on where their items ended up once removed from stores, their supplier implemented a process for tracking waste diversion stats within 18 months. This information is now available to all commercial clients, and can be incredibly useful to retailers.
Retailers can use these stats to drive positive changes in behavior and make smarter decisions when it comes to materials used to create store displays. They can reduce the environmental impact of the items they take away, and even find materials they can reuse themselves. Ultimately, some retailers may need to use junk removal services less as a result of having more reusable items in their stores, which ends up saving money across the board.
Making Better Choices
Several companies are now using these waste diversion metrics to guide their choices when it comes to store design and displays. A major Canadian fashion retailer analyzed these reports from the removal of several seasonal window display materials. As a result of studying the metrics provided, they have begun to revise how they plan displays. Their objective now is to exclusively use items that can be reused or recycled, either in store, or upon disposal.
Another major North American skateboarding retailer recently went through the same process. This resulted in the decision to change the in-store shelving in all locations from composite materials to recyclable wood so that they could be recycled.
As design becomes more focused on sustainability, retailers will find it much easier to find eco-friendly options that are both practical and stylish. Armed with these metrics, you can easily spot where such changes can be made, and begin to transition your business to more eco-friendly practices.
What the Numbers Tell Us
- Average retailer diversion = 48.21 percent of items are diverted away from the landfill (as of Dec 31, 2016.)
- System wide average = 61.3 percent of items are diverted from the landfill (as of end of Q1 2011.)
- From 2012 to 2016, retail waste diversion rates dropped from 60.37 percent to 48.21 percent.
If you would like to read more best practices from 1-800-GOT-JUNK?, please see the 2017 Best Practice, “Increase Productivity and Decrease Stop-Services through Third Party Inspection Services.”