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PRSM Identifies Top Challenges for Recruiting and Retaining FM Employees

Top Three Challenges Are Using Social Media, Small Recruiting Budgets and Training

DALLAS, TX – March 8, 2017– The Professional Retail Store Maintenance Association, (PRSM), the authority on retail, multi-site facilities management (FM), has released its PRSM Supplier Talent Acquisition & Retention Benchmarking Report. The report shows 81 percent of PRSM suppliers compete for the same talent in the highly in-demand project managers and skilled trades professionals PRSM Retailer Members depend upon most – HVAC technicians, electricians, plumbers, mechanics, construction managers, general contractors, etc.

The report revealed that to improve recruitment U.S.- based PRSM Members need to use social media more, increase recruiting budgets and provide better training and education for talent acquisition teams. International PRSM Members find small talent acquisition teams, budget and understanding acquisition metrics as their top challenges.

To aid PRSM members, the report provides the most recent recruiting information as well as guidelines to create plans for recruitment and employee engagement. It also includes information on the use of social media in recruitment, how to measure hiring quality and employing veterans.

The industry-defining PRSM report also found the following:

  • 86% of salaried, non-management PRSM employees were recruited through social media
  • 81% used LinkedIn to recruit and rate it as the most effective social media recruiting tool
  • 67% and 62% respectively use Facebook and Twitter to recruit
  • 52% rank “quality of hire” as the most critical metric for successful hiring
  • 77% used performance ratings to evaluate new hires
  • 100% reported finding/sourcing qualified candidates as the top challenge
  • 67% of employees left for a better offer from another employer
  • 37% of employee left due to inadequate salary or bonuses
  • 48% of PRSM employers want to hire veterans or have programs in place to recruit vets

The report also provides checklists for successful workforce retention that includes action items for onboarding, compensation/benefits, ongoing manager/employee discussions, career development/growth, communication, and managerial and organizational culture training.

Bill Yanek, PRSM CEO, emphasized the importance of the report findings by stating, “A skilled workforce is critical to the success of retail facilities management and many other industries. PRSM provides and develops excellent FM educational programs and is investigating other ways to address the issue.”

PRSM Association’s Resources Center provides management tools exclusively for the Retail FM and supplier community. Resources include: quarterly white papers on leading industry issues; the annual Best Practices Book that covers a wide spectrum of FM industry trades; and the Retail Facilities Benchmarking program. Other resources such as industry research-based Trends Reports, and Buyer’s Guides (print and online), the association’s bi-monthly magazine, Professional Retail Store Maintenance (print and electronic), and PRSM Weekly (a news-focused e-newsletter) help keep retail facilities managers up to date on breaking trends and industry issues.

For a full copy of the report, please contact Bruce Condit, VP-Communications and Public Affairs by emailing

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